For Beth, prioritizing self-care is essential when starting a business. The journey of nurturing and growing the entrepreneur within herself led her to work with a coach. Together with Michael, they realized the added challenges of being married to your business partner. “We recognized the danger of getting trapped in our own thoughts and wanted to broaden our perspective. A coach offers a fresh outlook,” says Michael.
Soon, it became clear that coaching needed to address both professional and personal aspects. “I thought the focus would be mainly on our business plan for the tech startup. I had no idea how much more it would bring,” says Beth. With business and personal life intertwined, they found value in both joint and individual coaching sessions.
“Frank was incredibly effective in using different coaching styles. While Beth often prefers broad insights for specific challenges, I need a more structured approach with clear steps,” says Michael. Beth shares that each session was intense but transformative: “I’m amazed by Gvidado’s creative approach. I don’t know where our business would be without these sessions—certainly not as far as we are today.”
“I remember clearly how our professional growth took us to the next level: we gained clarity. We stopped asking the same questions—they were answered and resolved. I’ve grown immensely as an entrepreneur, leader, and partner. We apply everything we’ve learned every day.”
Michael highlights the value of their differences, saying, “We’ve learned to recognize and encourage our contrasting approaches. Now, we see how our complementary methods benefit Ozarka.” This insight is key as they scale their tech startup, aiming to reduce the global plastic waste crisis.
Ozarka is a market leader in reusable meal packaging, aimed at addressing plastic waste. They offer a comprehensive solution by replacing disposable packaging with high-quality, reusable options for takeout and delivery. Through an innovative system and service model, Ozarka makes reusable meal containers accessible, affordable, and scalable for everyone. The company is committed to reducing plastic waste and expanding globally, starting with their operations in the Netherlands.
For more details, you can visit their website: www.ozarka.biz.